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SMOKE & MEERS by Sam Meers

The Digital Waves Came Crashing Down

Posted on Monday | February 13th, 2012

There’s an ongoing discussion in advertising agency land about traditional shops migrating toward digital and digital shops hoping to figure out traditional. If you have hung around me very long, you have likely heard me say that digital is not a department, it’s a mindset. And unless the CEO of any given agency has a digital mindset, the agency is not going to get there. This discussion presented itself again this week during a conversation with a friend. We were discussing various agencies and digital shops, and where they stand on their respective journeys toward a digital mindset. It was...

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