Driven to deliver value

SMOKE & MEERS by Sam Meers

Yellow Pages Fail

Posted on Tuesday | April 16th, 2013

Rotary dial phones, the Sony Walkman, Polaroid Cameras and the Yellow Pages —the world has passed you by. I found this notice hanging on my door last week. It’s a feeble attempt to connect with a consumer that doesn’t want to connect. I’m confident I was intentional when I opted out of receiving the Yellow Pages at my door. Asking if I would reconsider is like asking me if I would like to carry a brick phone versus an iPhone. Instead of asking me if I would like to reconsider, why don’t they print a two-sided door hanger. One side...