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Political Advertising Outlook
Posted by Allisyn Wheeler on Wednesday | June 6th, 2012
Navigating a political landscape can be challenging when it comes to media strategy, planning and buying. This is particularly true in 2012 as we have a presidential election and key state and local elections taking place. As we enter the second half of the year, we thought it would be a good idea to share our Political POV that gives valuable insight as to how to make the most of your go-to-market strategy particularly in third and fourth quarter 2012.
For questions or more information, please contact Allisyn Wheeler, Director of Channel Strategy at allisynw@meers.com or 816.480-3453.