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Armed Forces & Academy Bank Enlists Meers
Posted by Meers on Monday | September 24th, 2012
Armed Forces Bank/Academy Bank has selected Meers Advertising as its digital marketing and advertising agency. Meers will provide the banks with marketing communications planning, creative services, digital and social media strategy, business intelligence support and channel (media) planning and buying.
Armed Forces Bank and Academy Bank are owned by Dickinson Financial Corporation (DFC), a multi-bank holding company headquartered in Kansas City, Missouri. DFC also owns Armed Forces Bank of California, SunBank and Southern Commerce Bank.
Armed Forces Bank specializes in military banking and has been serving active military, retired military, and civilians since 1907. The bank has customers in all 50 states, in many foreign countries and has a presence inside Exchanges on military installations throughout the U.S. Academy Bank N.A. Colorado and Academy Bank, a division of Armed Forces Bank N.A. in Kansas and Missouri, serves as DFC’s main retail and commercial bank, and has 105 locations in five states, including 95 in-store locations (primarily at Walmart).
“We are truly excited about our new partnership with Meers,” said Charles Freeman, senior vice president, director of marketing of DFC. “During our agency search, we were impressed by their strategic thinking and innovative approach, as well as the chemistry we felt with the professionals we will be working with at Meers. We are confident they will help us effectively communicate the merits of our broad range of financial products and services to current and prospective banking customers.”
“We look forward to building a long-term partnership with Armed Forces Bank and Academy Bank and are thrilled about the opportunity to leverage our services and experience to support their marketing efforts,” said Sam Meers, Meers’ president and CEO. “The Meers team is very excited to serve this unique financial institution and its 100+ branches across the country.”