Well−versed in what’s now,
ever–ready for what’s next.
Staff Columns
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Oh, the Places You’ll Go!
Posted on Wednesday | April 11th, 2012
“You could get a real job. Or you could just work in advertising.” Yes, I’ve actually heard this said a few times over the course of my career, both by people in the business and those curious onlookers that perceive advertising to be one endless boondoggle after another. And thanks
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Room for improvement in B2B marketing
Posted on Tuesday | April 10th, 2012
B2B marketing is on the verge of a breakthrough. In an industry that tends to be burdened by an over-reliance on more traditional marketing programs and a hesitancy to effectively add new channels to the mix, more than 60% of B2B marketers report that their greatest marketing challenge for 2012
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Email Engagement and the Spam Wasteland
Posted on Thursday | February 9th, 2012
In the days of direct mail dominance, marketers would eagerly send 10,000 pieces of mail, knowing that 9,500 of them would hit the recipients’ trash receptacles – most without even a glance. This was okay. Heck, it was great! After all, 500 responses would surely sell at least 200 raincoats,
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Get a Handle on Your Competition
Posted on Tuesday | December 20th, 2011
Communicating direct to consumers is becoming increasingly important as healthcare reform sends millions of individuals and small groups shopping for health insurance. It is likely most health insurance providers (as well as emerging competition like Walgreen’s and Walmart, and other private exchanges) will be turning up the volume in terms
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Walgreens & Retail-based Insurance
Posted on Thursday | September 15th, 2011
Come this fall, when consumers stop by their local Walgreens to pick up a prescription, buy lipstick, toothpaste or milk, they may also be able to shop for a health insurance plan. Per a recent CNN report, the country’s largest drugstore chain plans to start selling health insurance products in