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through measurable results.
Case Studies
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Swoon Cookies: The Story of a Rebrand
Posted on Tuesday | November 29th, 2011
Swoon bakes up irresistible custom sugar cookies that taste just as wonderful as they look. Formerly known as PS Sweets, the company engaged Meers to evolve their brand in a way that matched their aspirations. The integrated branding effort called for a new name, color palette, logo, packaging, collateral and
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Blue KC // Text-To-Quote Program
Posted on Wednesday | September 7th, 2011
PROBLEM Given the rapidly changing landscape of the health insurance industry in recent years, Blue KC approached Meers Advertising with a unique and intriguing challenge. The question? How can Blue KC grow awareness and engagement with 18 to 34 year olds, a notoriously difficult audience segment to reach within the
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Community of Christ // Power of 10
Posted on Wednesday | September 7th, 2011
PROBLEM Community of Christ, whose worldwide headquarters is located in Independence, Missouri, had recently determined that of their active worldwide donors, those under the age of 30 accounted for a dramatically low percentage of giving. Even further surprising, to be considered a sustaining giver to the church only requires a