Director, Business Intelligence
I love what I do! Some people think it’s all about crunching numbers, reading lots of background information and doing research, and I do that, but I do it as a means to an end. My role is to find consumer truth and strategic insight that helps our account service, channel and creative teams create work that is relevant to the consumer and effective in the marketplace. I’m sort of left side of the creative brain.
My 25+ years of experience has been in media and agency management for such agencies as McCann-Erickson, Cunningham & Walsh (both in Chicago) and Nicholson Kovac, working on top consumer and BtoB Fortune 500 brands such as Sprint, Blue Cross Blue Shield, 3M, FMC, Kraft and Brown & Williamson. This broad experience has given me the analytical ability to listen to and interact with consumers and to take on my current role at Meers.
And in today’s world of social networking, digital media and mobile, engaging with consumers has become very easy, but at the same time more challenging. I love challenges, bring it on!
Part of what I do in my role also focuses on strategy. And one of the highlights of my career was being named Top Strategist of the Year (3 times!) by Advertising Age/BtoB Magazine. But in this fast-paced new world order of advertising, no one can rest on their laurels, you have to continue to learn, to experience, to think, to engage and to participate.
Other things to know about me? I’m a media junkie (how can you say not watch TV, or listen to the radio, or spend time online and be in advertising?), social networking enthusiast, a Jayhawk alum, global traveler, watercolor painter, foodie and world’s best aunt!