Driven to deliver value

ColorMark

Fresh, growing and vibrant was the message we wanted to deliver with the new Meers brand. It is easy to become stale in a business that thrives on change. To us, status quo is never an option. Growth is our only option. There are more important relationships than the one with your printer. By focusing on relationships instead of ColorMark’s capabilities, we were able to communicate an interesting point of differentiation to production managers – a good relationship with your printer keeps you from worrying about your print job. To reach our target on an emotional level, we created a guidebook that offered fun tips on how to improve the other relationships in their life. This truly differentiated ColorMark from it’s competitors and got people talking about printing in a whole new way.