Well−versed in what’s now,
ever–ready for what’s next.
Banking is not known as being a friendly, inviting, relationship-driven industry. But that is exactly what banking is like at Missouri Bank. And while that is easy to say, it’s another thing when customers say it about you. The big idea for Missouri Bank was that the message had to drive more than its advertising and marketing communications efforts. It had to become a roadmap for how the business was to behave. It had to be more than just an advertising tagline – it had to be a living, breathing business idea. “Be the difference” was the articulation of that idea which became the springboard for the brand personality.