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	<title>Meers</title>
	<link>http://www.meers.com</link>
	<description>Digital to social. Advertising to branding. Inspired, insightful thinking. Strategic problem solving with measurable results.</description>
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		<title>We’ve Got Wheels in the 4A’s!</title>
		<description><![CDATA[Our Director of Channel Strategy, Allisyn Wheeler, is doing some pretty cool things these days. The topic of today’s conversation: her position on the 4A’s Media Measurement Committee. The committee works to critically review, challenge and provide insights for the industry’s emerging measurement, information and research systems as a way to improve best practices. Pretty cool gig, right? Wheeler, on her role: “We are definitely being challenged as an industry to think beyond the traditional standards of audience delivery measurement. It’s exciting to be on the forefront of exploring this phenomenon.” Meers is proud to see our employees grow beyond their traditional roles. We look forward to seeing the fruits of Allisyn’s labor and wisdom as she works to make the media world a better [...]]]></description>
		<link>http://www.meers.com/2013/05/weve-got-wheels-in-the-4as/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=weve-got-wheels-in-the-4as</link>
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		<title>Two District ADDYs for Meers? Aw Shucks!</title>
		<description><![CDATA[It’s time to make some room on the trophy shelf. Meers brought home both Gold and Silver ADDYs from this year’s AAF District 9 ADDY® Awards. It’s incredibly rewarding to get noticed for the work we do and we couldn’t have asked for a better client to work with. Both District ADDYs recognized a recent Great Plains SPCA spay and neuter campaign. The Gold ADDY® Award went to the :30-Second TV Commercial “Humping,” which also received Gold at the AAF-KC ADDY Awards earlier this year. The Silver ADDY® Award recognized our Great Plains SPCA Spay/Neuter Campaign, the second Silver for this campaign. Judges at this year’s event had a tough decision ahead of them with great work in the running from many local and regional agencies. We couldn’t [...]]]></description>
		<link>http://www.meers.com/2013/04/two-district-addys-for-little-ole-meers-aw-shucks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=two-district-addys-for-little-ole-meers-aw-shucks</link>
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		<title>Meers Recognized in KC Chamber Top 10</title>
		<description><![CDATA[The Greater Kansas City Chamber of Commerce picked their 2013 Top Ten Small Businesses April 10, and Meers is humbled to be recognized once again. With more than 100 companies nominated, competition was fierce, to say the least. This year’s winners were announced during the 27th annual Small Business Celebration at the Roasterie’s Bean Hangar Event Space, hosted by INTRUST Bank. Area businesses are judged by an independent panel on strong growth or sustainability, a passion for community service and outstanding employee relations. The chamber will crown the 2013 Small Business of the Year with the illustrious Mr. K award during a luncheon May 15 at the Kansas City Convention Center. “I’m pleased to see the variety of candidates and certainly don’t envy our judges. [...]]]></description>
		<link>http://www.meers.com/2013/04/meers-recognized-in-kc-chamber-top-10/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=meers-recognized-in-kc-chamber-top-10</link>
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		<title>Yellow Pages Fail</title>
		<description><![CDATA[Rotary dial phones, the Sony Walkman, Polaroid Cameras and the Yellow Pages —the world has passed you by. I found this notice hanging on my door last week. It’s a feeble attempt to connect with a consumer that doesn’t want to connect. I’m confident I was intentional when I opted out of receiving the Yellow Pages at my door. Asking if I would reconsider is like asking me if I would like to carry a brick phone versus an iPhone. Instead of asking me if I would like to reconsider, why don’t they print a two-sided door hanger. One side has a message, the other side is printed bright yellow. The message would read: “If you would like us to deliver a Yellow Pages to [...]]]></description>
		<link>http://www.meers.com/2013/04/yellow-pages-fail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yellow-pages-fail</link>
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		<title>Krisha Newham, New Group Account Director</title>
		<description><![CDATA[Kansas City, MO (April 15, 2013) – Meers today announced that Krisha Newham has joined the firm as Group Account Director. Krisha joins the Kansas City-based advertising agency to provide senior leadership for the account management teams serving Meers’ clients. “Krisha’s extensive agency experience serving top consumer and business-to-business brands will be incredibly beneficial to our clients and future plans,” said Sam Meers, Meers president and CEO. “We’re excited to have this seasoned, extremely talented account management professional on board as the newest member of our leadership team.” Newham has 15 years of experience in marketing and advertising in both agency and client environments. Before joining Meers, Newham served as Group Account Director at VML Kansas City. Prior to VML, she was a Director of [...]]]></description>
		<link>http://www.meers.com/2013/04/meers-selects-krisha-newham-as-group-account-director/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=meers-selects-krisha-newham-as-group-account-director</link>
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		<title>How a Little Thing Becomes a Big Thing</title>
		<description><![CDATA[Julie dropped her car off at Toyota Sunday night. When she went to the night drop box, there were no envelopes/forms to complete. So she found a piece of paper in her car and wrote what work she wanted completed. She then took an alligator clip I had in my car and clipped her key fob and note together, then dropped it through the slot. All well and good. Except. The general manager of Molle Toyota should have seen the look on Julie’s face when she saw there were no envelopes in the night drop box. She had that feeling we all have when someone drops the ball on the littlest of things. Slightly annoyed and having to figure out how to compensate for someone’s [...]]]></description>
		<link>http://www.meers.com/2013/04/how-a-little-thing-becomes-a-big-thing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-a-little-thing-becomes-a-big-thing</link>
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		<title>The Modern Advertising Agency</title>
		<description><![CDATA[Season six of Mad Men starts this week. I’ve often wondered how long AMC would be able to keep the story relevant. But after the past few weeks in advertising, I’m confident the producers will keep it fresh for years to come. I’ve been in dozens of conversations and meetings in the past two months and I believe I have an idea of what the future is bringing to advertising. And most agencies are nowhere near ready for it. The modern agency is arriving and it is a sight to behold. I was recently at the 4As Conference in New Orleans. One of the CMOs who spoke quoted her CEO as saying, “In the near future, the CMO in an organization will have more corporate [...]]]></description>
		<link>http://www.meers.com/2013/04/the-modern-advertising-agency/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-modern-advertising-agency</link>
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		<title>Hatch This</title>
		<description><![CDATA[Innovation is the lifeblood of business. Connecting the dots between disparate ideas to create something new. Something that adds value to a product or service. Some industries are naturally innovative, like technology. Tech companies live on a narcotic dose of “new.” Without new, they lose relevance fast. Other industries have migrated to innovation kicking and screaming. Take banking, for example. It has taken 30 years for banks to embrace innovation as a way of life. Airlines are not far behind. Nor is telecommunications. Big industries move slowly. Then there’s healthcare. We do a lot of work in the healthcare industry. And if there’s ever been a category that is going through change, it is healthcare. And not of their own accord. No, these guys were [...]]]></description>
		<link>http://www.meers.com/2013/03/hatch-this/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hatch-this</link>
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		<title>Meers Wins Gold at AAF-KC ADDY Awards</title>
		<description><![CDATA[Meers was recognized at the 2013 AAF-KC ADDY® Awards with one Gold, two Silver and ten Bronze ADDY awards. The awards show was held Saturday, February 16, and is one of the biggest AAF local awards competition in the country. The ADDY Awards program recognizes creative excellence in all forms of advertising, from media of all types, creative by all sizes and entrants of all levels. The Gold ADDY Award was for the :30-Second TV Commercial “Humping,” created for Great Plains SPCA. The humorous spot takes a fairly common occurrence for pet owners, humping, and creates an educational opportunity about spay/neuter services and Great Plains SPCA. The commercial was part of the integrated campaign which also included print advertisements, online and guerilla marketing. Numerous other [...]]]></description>
		<link>http://www.meers.com/2013/02/meers-wins-gold-at-aaf-kc-addy-awards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=meers-wins-gold-at-aaf-kc-addy-awards</link>
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		<title>Meers Appointed to Central Exchange Board</title>
		<description><![CDATA[Central Exchange, the region’s premier women’s business and advocacy organization, appointed Sam Meers as a new board member at its annual meeting held on January 15. Meers, President and CEO of Meers Advertising is among seven new board members appointed. Denise Kruse, Central Exchange Board Chair and CEO of Adams Gabbert said in a written statement, “We are thrilled to have added these very talented individuals to an already exceptional Board.  We are also excited that this year Central Exchange’s Board will include three men who are committed to women advancing personally and professionally.” The Central Exchange has more than 900 individual members across the Kansas City metropolitan area. About Central Exchange Founded in 1980 by Marjorie Powell Allen and Beth Smith, Central Exchange provides [...]]]></description>
		<link>http://www.meers.com/2013/01/meers-appointed-to-central-exchange-board/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=meers-appointed-to-central-exchange-board</link>
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