Now & Next
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The Digital Waves Came Crashing Down
Posted by Sam Meers on Monday | February 13th, 2012
There’s an ongoing discussion in advertising agency land about traditional shops migrating toward digital and digital shops hoping to figure out traditional. If you have hung around me very long, you have likely heard me say that digital is not a department, it’s a mindset. And unless the CEO of...
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Email Engagement and the Spam Wasteland
Posted by Jeff Batte on Thursday | February 9th, 2012
In the days of direct mail dominance, marketers would eagerly send 10,000 pieces of mail, knowing that 9,500 of them would hit the recipients’ trash receptacles – most without even a glance. This was okay. Heck, it was great! After all, 500 responses would surely sell at least 200 raincoats,...
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The Year of Mobile (Finally)
Posted by Sheree Johnson on Thursday | February 9th, 2012
With increased demand for smartphones and tablets, innovative devices being launched by equipment manufacturers, the “here and now” engagement of social media, and more companies dipping their toe in the water of mobile marketing in a bigger way, 2012 will be the year of mobile marketing. Individuals will be using...
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NWMSU Students Meet Meers
Posted by John Kreicbergs on Monday | February 6th, 2012
Adink, Northwest Missouri State University’s student advertising club, began organizing its annual Off Broadway ad agency tour in 2001. Every year since, a busload of students has visited a variety of advertising agencies located in Kansas City — most of which are either on, or just off, Broadway, one of KC’s...
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Cheers@Meers: The Best & Worst of 2011
Posted by Julie Parker on Monday | February 6th, 2012
The fifth installment of the popular series, Beer @ Meers, was held in early January, where six Meers’ team members reviewed their favorite developments from 2011 and what it means for 2012. The evening kicked off with Sheree Johnson, Director of Business Intelligence, telling stories of the biggest marketing and...
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Thornhill Joins Meers as Creative Director
Posted by Meers on Wednesday | January 4th, 2012
Meers today announced that David Thornhill has joined the firm as Creative Director. David joins the Kansas City-based digital marketing and advertising agency to provide senior leadership for creative development and brand strategy on behalf of Meers’ clients. “David’s extensive agency experience serving top consumer brands will be incredibly beneficial...
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Protected: Digital Blue 2012 Speaker Presentations
Posted by Caitie Akridge on Sunday | January 1st, 2012